What can Google Ads do with audiences from Google Analytics when these two services are linked?
GA4 與 Google Ads 連結後,廣告端能拿來做什麼?
(1) Audiences can be contacted for customer research 受眾作市調
(2) Audiences can be used to see industry benchmarking 受眾看產業指標
(3) Audiences can be used to adjust ad geotargeting 宣傳區域用
(4) Audiences can be used to target ad campaigns 精準投放廣告
[解答]
答案:(4) Audiences can be used to target ad campaigns 精準投放廣告
受眾串接後,廣告可直接用自訂受眾精準投遞。
在 GA4 把你要的「條件」做成目標對象,在 Google Ads 裡,就可以用「目標對象管理工具 Audience manager」把這些受眾套到指定的廣告活動,如下圖 :