Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
您網站上的某些事件對您來說特別有價值，例如購買或訂閱電子報。如果您想將這些事件標記為重要並為其指定價值，應該在 Google Analytics 4 資源中將它們標記為什麼？
(1) You should mark them as Automatic events. 應將它們標記為自動事件
(2) You should mark them as Key events. 應將它們標記為重要事件
(3) You should mark them as Recommended events. 應將它們標記為建議事件
(4) You should mark them as Custom events. 應將它們標記為自訂事件
[解答]
答案是：(2) You should mark them as Key events. 應將它們標記為「重要事件」
在 GA4 中，「重要事件 (Key events)」是用來標記對您業務最重要的事件，例如購買、註冊或訂閱等轉換行為。將事件標記為關鍵事件後，這些事件會在報表中突顯顯示，並可用於與 Google Ads 整合來最佳化廣告投放。
如下圖，建立事件時可以設定為「重要事件」:
如下圖，按下星星符號，即可取消重要事件 :
